Why You Should Consider Listening To A Variety Of Different Music!

I probably spent way too much time on figuring out what to call this blog entry. At first I was going to title this entry as, “Why you should consider listening to a variety of different music and attend shows outside of your preferred music genre!” However that title is too long BUT that is exactly what you should be doing!!

Before I go on my little rant I want to further explain why I am writing about this topic and spoiler alert this blog entry isn’t about opening up your third eye, try meditating!

1. Have you ever had “writers block?” You know where you spend 4-6 hours trying to force yourself to come up with a banger of a track only to get burnt out and contemplate blowing your head off?

2. Have you ever found your self BORED TO DEATH (please for the love of god someone use that as a band name) listening to the music genre you love the most? Or maybe you are tired of hearing the same ole up an coming bands sound like a mini version of a well known established band. *insert stupid band name + Jr. at the end*

3. Do you ever find yourself going to the same old shows, seeing the same bands play, interacting with the same people? It gets old, it’s no longer refreshing right?

Trust me I have been there. It’s easy to stay within your comfort zone. Yeah it’s nice to run into the same people but your living in auto pilot. *hits joint* Your stuck in a fucking loop man and your going to miss out on things in life if you stick within your comfort zone!

I have to admit that I struggle with not only listening to different music genres but also struggle with venturing out and seeing bands I have never heard before. Most people think I just love to listen to metal music all day but the truth is I don’t! I’ve been keeping up with all types of metal music since I discovered Metallica/Korn/Disturbed as a young kid and now I’m to the “oh god I’m getting old” age of 25, I’m just not too impressed with that many bands these days. Thats not to say the band’s music is bad, I’m just saying if I hear something that sounds like something I have already heard before then chances are I’m not going to be into it.

Which is why it’s nice to explore new/different types of music, It keeps my mind feeling fresh!

Some odd ball bands/artist I’ve been listening to:
– Sunflower Bean
– Japanese Breakfast
– Ólafur Arnalds
– Sleep Token
– Turn Over
– Zeal & Ardor
– Phourist & The Photons (Louisville natives!)
– TheSecondSex – In A Mood
– Mogwai
– Caleborate
– Endless Heights
– Modern Error
– Galleries

“Why should I go to random shows?”
IN MY MOST HONEST SHOW GOING OBSERVATION OPINION, It is cool as fuck to see different bands and to see how their fan base interacts with their music! Also if you want to grow your fan base you may need to engage different crowds. As uneasy as it makes me some times going to shows, mainly by myself, I always find something of value. Whether it’s catchy guitar riffs, intricate singing patterns, or how the band interacts with their fans. I usually leave with a few mental notes of things to do and not to do!

The dreaded writers block!
So many musicians face this nightmare of a condition called “writers block” and I have seen so many people asking in forums, “How do you get yourself out of writer’s block!?”

My suggestions:

1. Stop listening/playing music for a few days. Go outside. Go do something un related to music so you can experience different feelings. Hell maybe go on a hike, workout, or read a book! Change up your daily routine and you might find a new source of inspiration to start writing again.

2. Listen or attend shows that are polar opposite of what genre you prefer to write. Discover new sounds, let your ear’s taste buds experience new flavors. If all you do is listen to Slayer 24/7 no wonder you are in a fucking writer’s block…

3. Co write with someone! Find someone you can bounce ideas off of. You don’t always have to be the main writer all the time. Open up a bit and let other people provide third party input, you might come up with something cool.

Overall be more opened minded when it comes to different music genres. You will enjoy life more when you can appreciate different music for what it is. Also you will easily draw inspiration from all types of music which will help you become a better song writer!

Thanks for reading! If you have any artist/bands I should check out please send me a message or a link to their music!

Do cool shit, with cool people, live a cool life – Willis

Willis’s Guide To: Genuine Marketing Strategies For Your Band!

Okay lets cut the bullshit! It’s 2018 and there are a plethora of ways to market your business. Whether you are selling a product, providing a service, or you are simply in a band and you are trying to be HGTV DIY! You are a one man wrecking crew!

Now honestly your product doesn’t have to be top of the line quality. It just has to be good enough to cast out into the pond and snag a few bites. Marketing in my opinion is about engaging people’s interest and if you are in a band you simply want them to listen to your music. Now before I get into techniques for improving your marketing approach, here is a humorous scenario!

You self recorded the songs without a click track, CRINGE, and hell there is even a washer machine going off in the background which you explain to underage chicks that it’s for “lo-fi” purposes. Your band Robotorgy is on the verge of breaking out of your local music scene without even playing any local shows because a stranger on the internet spoke to you with an angelic tongue saying, “Hey there my guy these tracks are fuego, mad props for you being the self engineer and mixer! I run a label called NoOneHasHeardOfUsRecords and we would like to offer our services in helping you guys become the next Metallica!”

Dam that is WILD! You about to blow up fam! Two years later you and your band mates sold enough pot to the trailer park community that you are able to purchase a shaggadelic tour van!

Now the next step is to spread the gospel about Robotorgy! What do you do? 
Do you:
A. Make flyers and hand them out at local shows

B. Send personalized messages to close friends and family informing them that Robotorgy is the next best thing since Dave Mustaine leaving Metallica

C. Make edgy shirts that the “cool” kids are going to wear to piss off their parents

D. Send personalized messages to fans who like the same local bands as you do asking them if they would like to listen to your music

E. Randomly friend request band dudes, even their girlfriends, and invite them to like your band page without saying hello

F. Make shitty memes

IF YOU FUCKING USE TACTICS, E AND F JUST KNOW NO ONE LIKES THAT! C can also be a risky move, typically depends on the genre of music your band plays. 

If you randomly friend request people, who you have never met before only to invite people to like your band page without attaching a personalized message, you are essentially no better than the douchelord who slides into the DMs of a chick who already has a boyfriend.

Also lets say I accept your friend request and I go check out your band page. If I don’t see a link to your music within 1 minute, NEXT! My god Facebook has made this so simple, they have a feature for band pages where you can use a video clip (with audio) in the cover photo section, FUCKING GAME CHANGER!!!

Honestly if randomly friend requesting + spam inviting people to like your band page is your method of marketing, where you are not building actual relationships with potential fans, then why the fuck are you even in a band? You want your music to connect with people right? Well you may want to attempt to actually start a conversation with someone instead of being a jack-n-the box

I’m assuming the only reason why you continually use this method is because it’s boosting the view count on your page. But is anyone really becoming a die hard fan through a random page invite? Probably not…

Now look I’m not trying to put anyone down or discourage anyone from doing this marketing method for your band. If you want to do a whole lot of work with no results then good for you buddy. However there are alternative methods of marketing that you can use that will actually get you the results you want!

THINGS TO TRY IF YOU ARE WILLING TO PUT IN A BIT OF ACTUAL FUCKING EFFORT:

1. Have a copy/paste introduction explaining why you are adding so and so.
– EX: “Hey my name is Willis and I’m the lead singer of IReallyLovePizza! I see that you are really into Fake Pecan and wanted to reach out to you because we happen to be playing with them on the day of the apocalypse! If you like those guys I think you would like our band as well! Here is a link to our demo if you want to give us a listen, thanks for reading! Hope to meet you at the show!”
– Now some people may still have their guards up but maybe go a step further and personalize it a little more for each individual person.

2. Connecting with people, finding common ground/interest, before mentioning your band
– EX: “Hey dude I believe I chatted with you at that MeatPieSlop show! You were wearing a Slayer shirt?
– *The dude responds*
– *carry the conversation about each other’s music interest* – you may find out this dude is in a band as well!
– “Hell yeah brother that’s awesome! I’m actually in a band as well, we should play a show sometime!
– *The dude will probably ask for links to your music
– *Link him the Robotorgy – ‘IRobotIsReal’ demo/ep/2 part vinyl – link band page

3. Piggyback!
– Have a local band or touring band who has a larger fan base than your fan base, give you a shout out or plug. This could come from a Facebook status, an Instagram post, etc etc. A lot easier if you are already on tour with them 😉

4. Playlists & Youtube Genre Channels
– Find Spotify playlists your band fits and get your music onto that playlist. The goal is to market indirectly in hopes a new fan will reach out to you once hearing your song! Alternative Press has a Spotify playlists for upcoming bands that they think are worth listening to!
– Also there are Youtube channels dedicated to uploading only a specific genre of music. I follow one called “Dreambound” where they upload mainly melodic post-hardcore type of stuff. Some of the music videos on that channel have hit 1mil+ views!

Notice I haven’t mentioned advertisements through Facebook or Instagram. Those are things I have only dabbled with and haven’t fully comprehend how to maximize the results. However with Facebook ads you can select an option to target your ad to an audience of another band’s page or you can add keywords. Remember the whole thing on a new CD, “For fans of: Insert more popular band names here” essentially the same idea! I would recommend going the “link and build” method, reaching out to people personally until you link up with a manger or management group that understands how to utilize social media adds!

BONUS!
5. Uploading Instagram stories RARELY!
– I say RARELY as in like once every two weeks. Why? Well Instagram likes to send me notifications when someone has posted a story and “Its been a while”. I haven’t pinned down the exact cycle of how long you should wait before this notification resets it’s self but when something important is coming up it may be wise to wait to upload all those cat videos to your Instagram story
– Also Hashtag (#) the hell out of things, apparently my buddies in Next Attempt did that with “#Bagels” and a few bagel shops started liking their posts. Now they may not have a Bagel sponsorship but one day with enough foot traffic to their page they could!

CONCLUSION: BE A HUMAN BEING
Give a shit. That is what it boils down to. The more effort you put into something the better results you get right? Anybody can mindlessly spam invite their friends list to like their page but that doesn’t mean it’s the most effective way to do things.

Does a salesman try to sell a product without a sales pitch? No
Do you ask a boy/girl for her number right away? No

Be a fucking human and build rapport with people!

Paul Kasper – Madison Metal Fest 2018!

Alright so if you don’t know who Paul Kasper is I have to ask you, how big is the rock you live under and why is your name Patrick?!? Spongebob joke, get it!? *knee slapping intensifies*

Chirp

No but seriously Paul Kasper has been booking shows in the tri-state area for quite some time! I’m sure you have been to one of his shows or you may have seen his band, You Wont Feel A Thing play before. OOOOORRR you may have stumbled across “Madison Metal Fest” and you were like, “Where the fuck is Madison?!?”

data=l5IYbjX4X_1E4A6pmF5WfudVWAnzu29TF9eZfimLoOVUz-HwW5SpWktCadH3MQ4YhLK0VLdm4xHGyxH3OlrBEsfwlKGwKG86CJqAwi_56ATprhj7XypCrlstA5e6oIZiRVwiMQxejR7AmyayTSwEZ8azWlnjVvKTwfC4gt-B3Ny-yERapfSfm
^There she is^

Paul is the mastermind behind Madison Metal Fest which is normally a one day event that brings the top heavy metal bands from the tri-state area under one roof to play sacrificial devil worshipping music!

HOWEVER! 
This years 3rd annual Madison Metal Fest will be a two day event! TWICE THE BRUTALITY!! Maybe the best part, there will be a bar! Get shwifty my duuuuuddeeeesss!!! Also this section will be updated once the event page goes live with venue info/show times/ticket pricing!

Day one: March 24th (Saturday) – Madison Indiana
– DAY ONE EVENT PAGE
– TICKETS HERE<<<

Day two: March 25th (Sunday) – Louisville Kentucky – Spinelli’s Downtown
– DAY TWO EVENT PAGE

Oh and just kidding about the devil worshipping music being played…..Or am I!?

Alright so lets get into the reason why your here. You want the details as far as who is playing! Spoil alert it’s not As I Lay Dying. Although if anyone wants to start a AILD cover band and hop on the bill I’m game! No but seriously this years lineup is FUCKING BONKERS! The locals are top notch and the headliners are some hard hitting heavy metal bands! No kitty pool bullshit!

Anyways I’m really proud of Paul for being perseverant! He went above and beyond to get ahold of the headliners and we should be all grateful towards Paul for organizing such an amazing event that helps show case our best local bands! Seriously this is the show to be at if you want to see what our scene is all about!

So without further a due, listen below to get the early scoop on Madison Metal Fest 2018 line up!

Gallifrey Falls

Whats up gang! Hopefully the new year is treating you okay so far! Todays post is something special. Something I wanted to do with the Whatcha Recording Willis Podcast for a while now and that is to have a video interview! I have to give a huge shout out to Benjamin Barber (not his last name) for shooting the whole thing and dealing with the editing process! Despite me wearing a goofy ass suit, that doesn’t even fit, I think the video turned out stellar! A interview with Gallifrey Falls has been long over due and it was worth the wait! Hopefully this can become the new platform for the podcast!

Gallifrey Falls is currently a 4 piece metalcore band based out of Louisville Kentucky and if you haven’t heard of them then you need to check out their most recent EP called Rapture! Even better go check them out live because they absolutely crush it!

Gallifrey has a unique blend when it comes to their music. Fusing heavy deathcore like guitar riffs with electronic elements and topping off the tracks with superb metalcore cleans. I would say listening to Gallifrey Falls is like hearing a metalcore/ambient version Whitechapel, it is quite ear pleasing. If you would like to see a more in depth review of their latest EP Rapture check out my friend Eric over at 20/20 Music & Production who gave an amazing review!

Unfortunately this podcast episode will not be uploaded to Itunes or various podcast apps simply because it wasn’t a straight forward interview. In fact we did a lot of filming for this and some of the audio wasn’t even usable. However I’m truly grateful to have the guys in Gallifrey be my guinea pigs and it was a great experience!

CLICK HERE TO WATCH THE VIDEO INTERVIEW

Make sure to follow Gallifrey Falls at:
https://www.facebook.com/GallifreyFallsBand/

https://www.instagram.com/gallifreyfallsband/

https://www.youtube.com/channel/UCaNL06zZciyV46vgwoZPIXg

This slideshow requires JavaScript.

 

A Interview With Sascha Rissling

Good afternoon everyone! Hopefully we survive the aftermath of all these hurricanes so we can continue watching the new season of Rick & Morty! No but in all seriousness I hope Florida doesn’t get wiped off the map. If you have love ones living down south make sure to send them your thoughts & prayers and make sure they are evacuating or at least bunkered down! Not to make your day anymore depressing here is a brand new interview with Sascha Rissling!

So majority of you will have no clue who this guy is or even, “how the hell does Willis know this random guy from Germany!?” Well spoiler alert, the internet!

Sascha and I are apart of the URM Academy AKA Nail The Mix. If you are unfamiliar with Nail The Mix but you are into music production then this online-subscription based education is where it’s at! This is where you get to enter in a monthly mix off competition with multi-track files from bands like, Gojira, Machine Head, Periphery, A Day To Remember and other amazing bands AND you get a bird’s eye view from the actual producer/mixer of the song who walks you through step by step on how the song was mixed. I’ve met many people through the Facebook group, thus leading to Sascha coming on the Whatcha Recording Willis Podcast as a guest!

Sascha is a death metal/black metal guitar player from Germany and fellow podcaster, “Don’t Do This To Your Band Podcast“! On his website he recently wrote an article about his departure from Der Weg Einer Freiheit (The Way of Freedom) which is a rather popular band over there in Germany. The article is a worth while read, especially if you are a touring musician or you have been in a band for a long time. It gives great insight on what the touring musician life style is like and what it can do to your mental state. But not all is lost! Sascha has a new band called, Fuck You and Die and they slay!

In this episode we talk about his time in Der Weg Einer Freiheit, his other musical projects, our first time asking money for recording/mixing services, his upbringing, the German work culture, how he got into metal, our stories of getting into Slipknot, and much much more!

Make sure to follow Sacha on all forms of social media:
Website – You can read his blog posts, watch videos, and see his podcast!
Facebook
Itunes
Youtube
Instagram

Photo by: Wolford Photography